I worked with a very engaged intern not long ago who had complained to me that she felt that her degree in Marketing had failed to teach her how to be a persuasive writer. This is the advice I gave to her, and now she is a copywriter for an advertising agency in Chicago. Of course, I take no credit for her success. She made it on her own. But she has effectively used my advice to write copy that her clients appreciate. I thought since it helped her, it might help some of you too. Write about the things that matter to you. – If you care about saving our oceans because you love to surf or boat on them and want to keep them safe for water sports, write about that. Writing from your heart is fel
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