I worked with a very engaged intern not long ago who had complained to me that she felt that her degree in Marketing had failed to teach her how to be a persuasive writer. This is the advice I gave to her, and now she is a copywriter for an advertising agency in Chicago. Of course, I take no credit for her success. She made it on her own. But she has effectively used my advice to write copy that her clients appreciate. I thought since it helped her, it might help some of you