Beauty Brand Blog Post & Newsletter
For 3 years (2013-2016) I wrote newsletters and blog posts for the Beautify brand, Los Angeles, California. I also managed all of their digital marketing. This is a sample of one of the weekly newsletters I wrote, designed and distributed for Beautify. I also created their trademarked slogan and developed most of their website content.
Retail Brand Press Release
Press release sample that was included in a comprehensive media kit. A simpler text version of the same content was distributed to US media outlets. Bhakti Chai is a national food brand based in Boulder, Colorado. I handled their PR and digital marketing in 2011-12, before they brought it in-house - owing to extraordinary growth.Outbound links have been disabled.
Retail Accessories E-Commerce Blog Post
Silverhooks is a very successful e-commerce, women's accessories company owned by TrendNation, which is based in Las Vegas, Nevada. I wrote several blog posts for their e-commerce websites (including their men's brands). I also wrote and distributed press releases and handled their digital marketing, while training their new in-house person to take over after 6 months. This sample blog post is one that garnered Silverhooks substantial new sales. Images were included in the final blog post, but not in this copy. Outbound links have been disabled.
As Editor of the Naropa University alumni magazine, I produced one publication per month. Initially, it was published in collaboration with our partners at Shambhala Publishing, Halifax, NS. After a year when our contract ended, I published it myself for another 2 years, before going completely digital and handing it off to Naropa's Communications department. This sample is a scan of a print version.